Meta: Can rebranding help Facebook repair damage, capture consumers?

It’s “Meta.” After a week of intense speculation, Mark Zuckerberg revealed a new name and logo for Facebook rooted in the social-networking giant’s ambition to develop a digital world that would replace the current version of the internet.

The metaverse Zuckerberg envisions will be a place where consumers can play, socialize and even run a business, all within a computer-generated virtual environment.

In one way, the name is apt. At the end of his virtual keynote, Zuckerberg noted how he was inspired by the origin of the term “meta,” which comes from the Greek word meaning “beyond.” To him, it suggests