Facebook India on Friday announced a new programme called the "Small Business Loans Initiative", in partnership with online lending platform Indifi, to help small and medium businesses (SMBs) that advertise on Facebook to get quick access to credit through independent lending partners.
India is the first country where Facebook is rolling out this programme. It is open to businesses registered across 200 towns and cities of India.
Indifi is the first lending partner that Facebook has tied up with and the programme is built with the potential to bring more partners on board.
The goal of the initiative is