Farmers' cooperative in Kerala launches new organic dry fruits brand

The 'Only Organic' brand of dry fruits would be available in Delhi, Mumbai, Bengaluru, Kochi, among others

The Kottayam-based Manarcadu Social Service Society (MASS)- a farmers' cooperative in the organic and fair trade crops and produce sector, has launched its new organic dry fruits brand 'Only Organic'. Five varieties of organic dry fruits would be available under the new brand.
 

Targeted at the domestic market, the 'Only Organic' brand will be available in metro and tier-2 cities, including Mumbai, Delhi, Bengaluru and Kochi, among others.

Plantrich, the promoter of MASS, presently clocks an export turnover of around Rs 30 crore. The group, however, expects to cross the Rs 100-crore mark by 2020 with the new brand accounting