Online marketplaces, foodtech aggregators, and fintech firms have hired about 700,000 people, temporarily, in the festive season. Most people who have been hired are those who lost their jobs in other industries, such as automobile, hit by a slowdown.
The tenure of such jobs is about 6-8 months, with Amazon and Flipkart creating the primary demand for labour. Across the supply chain, the two e-commerce giants have created 140,000 temporary jobs to meet challenges of last-mile connectivity and customer support in the festive season.
The number of indirect jobs has also increased 30 per cent through the sellers’ network. According