FMCG distributors warn firms of 'non-co-operation', seek price parity

A financial credit note is issued by companies on schemes offered to retailers and is facilitated by distributors

The apex body of distributors of fast-moving consumer goods (FMCG) has written to companies against the price disparity between traditional distributors and other organised business-to-business (B2B) distribution firms, both online and offline, which have entered the sector in the last few years.

The higher margins (or lower pricing of products) offered by FMCG companies to players such as JioMart, Metro Cash & Carry, and Booker, and to e-commerce B2B companies like Udaan and ElasticRun, are hurting the business of traditional distributors, said the All India Consumer Products Distributors Federation (AICPDF), which has over 450,000 members. It has sought a meeting with