Trade buyers at the Lakme India Fashion Week, which is now touted as India's largest fashion and business event, seem to be generating as much interest and excitement as the designers and the models.
The show boasts of participation from over 180 domestic and 30 international corporate buyers, who are using this opportunity to interact with the Indian fashion fraternity and explore and tap their potential.
These buyers have come from all across India and from the US, the UK, France, the UAE and Hong Kong and include names like Raymonds, Ebony, Pyramid, Lifestyle, Shoppers Stop, Ensemble, Origins and Madame Butterfly from the domestic market and Leclaireur, Maria Luisa, Zingara, Kikis London, Aesthetics, Pegasus Fashion Imports, Sanskrit, A J Collections and Purnima from the international market.
With nearly two-thirds of the Indian population outside the