With Covid in the back seat, overseas tourism boards lure travelers

The boards are offering discounted tickets, new attractions and experiences

A familiar sight has returned to the Bombay Exhibition Centre. Executives working with tourism boards of several countries can be seen exchanging cards and distributing brochures and maps to customers. After a two-year hiatus, overseas tourism boards are meeting travel agents in person – striking deals, creating product awareness or simply clarifying doubts.
 

With the decline in Covid cases and international passenger flights from India starting on March 27, tourism boards are eyeing Indians looking to travel abroad.
 

Last week, South African Tourism did multi-city roadshows in India – its first in two years. Representatives from a number of countries