From Kohli's Nueva to Tendulkars: Celebrity restaurants can leave a bad taste in the mouth

Celebrity ownership does act as an initial draw, but once the enthusiasm and sampling ebbs, most such restaurants flounder

Stars expanding their name recognition is nothing new for celebrities and it only seems natural that a celeb entrepreneur also turns into a restaurateur. Earlier this year, cricketer Virat Kohli opened the first restaurant in India to serve South American food, Nueve which is located in South Delhi's culinary hotspot Sangam Courtyard. But despite the fanfare, it doesn't even come close to hitting the spot as there is more to creating and owning a successful restaurant than coming up with a catchy name, picking the chef, and telling him or her to put fancy names on the menu. The column below