From teacher to leader: Rise and rise of Ramdev and his 'swadeshi' Patanjali empire

The juggernaut will continue chugging along as long as the founders do not commit a major blunder

In this age of digital disruption, one would have least expected a yoga guru with no formal education to shake the roots of established FMGC majors using a brick & mortar model, forcing them to rethink on their strategies. It’s intriguing as to how Patanjali managed to achieve so much in such a short time, basically the last 5 years. Among brand sagas, the one, which is firmly etched in the annals of marketing is Nirma which took on Hindustan Lever in the 1980s displacing the multinational to become the largest in the detergents space. 

The simple explanation for such