| Google will now track TV ad audiences |
| BS Reporter / Mumbai October 24, 2007 |
| Google, which dominates the market for advertising on the Internet, seems to be hoping to do the same thing on television, according to a report on the website of The New York Times. The company is set to announce a partnership with the Nielsen Company, the voice of authority in measuring television audiences, that will give advertisers a more vivid and accurate snapshot than ever before of how many people are viewing commercials on a second-by-second basis, and who those people are, the report said. Although the initiative between Google and Nielsen will start relatively small, with ratings gleaned from set-top boxes within a single cable operator |
