The Centre’s e-commerce platform, government e-marketplace (GeM), was launched in 2016 with an ambitious goal to become the ‘Flipkart’ — then the byword for large-scale e-commerce in India — of government procurement. Three years and Rs 28,710 crore worth of transactions later, it has more than double the number of sellers than Flipkart.
According to official statistics, the portal, under the commerce and industry ministry, has 259,000 sellers and service providers combined.
Flipkart — currently the second-largest e-marketplace by gross sales — doesn’t sell services. But it advertises to potential sellers that 100, 000 sellers showcase their goods on the