Pharma companies' hope to have several of their house hold remedy brands like Crocin made available through grocery shops across the country may not materialise. |
The reason is that the government is having second thoughts over its proposed over-the-counter(OTC) drug policy. |
According to Health Minister Anbumani Ramdoss, the much talked about amendment to Drugs and Cosmetics Rules (D&C) 1945 to permit sale of drugs categorised as "house hold remedies" in the Schedule K of the rules, through unlicensed retail outlets throughout the country, is being re-considered. |
The minister, however, ruled out the chances of dropping the draft amendment in its entirety. |
The recently concluded Drugs Consultative Committee (DCC) meeting, the apex advisory body comprising all state drug controllers, had also expressed their concern over the approval of draft Schedule K in its present form. |
The DCC is likely to approve a pruned list of Schedule K to make only safe drugs available through unlicensed outlets. |
Industry estimates put the approximate market for household remedy category of drugs at Rs 3000 crore. |
If the proposed amendment had been cleared, the companies marketing products such as calcium supplements, antacids, skin ointments, burn-ointments, cold and cough tablets, medicated inhalers and a host of similar products could have promoted their products directly through the retail chains. |
Procter & Gamble Hygiene & Healthcare Ltd and GlaxoSmithKline Consumer Healthcare Ltd, Novartis are among the pharmaceutical majors that have tremendous interest in this segment. |