Govt must consider creating, leveraging Brand North East: World Bank report

The report called for reorienting northeast region's supply base to serve the changing global demand

The Union government could consider creating a brand for the Northeast to better leverage its potential, a World Bank report said.

Brand Northeast would build on elements such as healthy living, environmental sustainability, social responsibility, service orientation, among others. These elements stem from the Northeast Region’s (NER’s) strengths.

While the global branding exercise could be leveraged for promotion of individual production from NER, cluster promotion activities for specific sectors and value chains could in turn help strengthen the global brand, the report said.

According to the report, policy interventions can help NER play to its own strengths to better leverage growth opportunities offered