Industry players and experts want the government to raise its expenditure on infrastructure projects, elevate rural disposable incomes, address the crisis of non-banking financial companies, and prod banks to cut interest rates to put the economy back on track.
Mohit Malhotra, chief executive officer, Dabur India, said there was a liquidity crunch in rural areas, leaving little money in the hands of the rural consumer, affecting consumer staples.
“If government spending and a stimulus package can be provided to rural areas, they will go a long way in reviving consumer demand and growth in the sector,” he said.
Sumit Malhotra,