Putting biscuits below Rs 100 a kg in the 18 per cent goods and services tax (GST) slab might push price-sensitive consumers towards unbranded products, say those operating in the segment.
Typically, glucose biscuits are priced Rs 71 a kg. The segment is the cheapest among key sub-categories such as creams and cookies, which are available at Rs 120-125 a kg.
The GST Council on Saturday removed the variable tax structure on biscuits, taxing those below and above Rs 100 per kg at the same rate.
This has raised the chances of a price increase in the glucose category, sector experts said.
A possible