Gujarat SMS volumes fall as offers close

 Meanwhile, telecommunications companies are looking at re-launching the promotional offers as they have already invested in upgrading infrastructure to meet the higher SMS volumes.

 Hutch, the leading cellular operator in Gujarat, on Wednesday relaunched SMS promotional schemes for the pre-paid segment. Other cellular companies are likely to follow suit.

 Without going into numbers, Hutch chief operating officer Sanjoy Mukerji said SMS volumes shot up seven times during the promotional offers.