India is experiencing a seismic shift in its work culture today. Young people don’t want to be stuck in jobs where they have to work long hours for minimal pay. These individuals are finding sustainable employment opportunities in the country’s rapidly growing gig economy. Some more aspirational are becoming micro-entrepreneurs.
India has always had a large reserve of informal gig workers. The pandemic pushed a lot of them out of work. Just between March and April 2020, CMIE data showed that a whopping 113.6 million people lost their jobs.
As people went searching for new jobs, with many industries being