India is making big inroads in horticulture (fruits and vegetables) exports with an improvement in quality and a special focus on market-specific approach to reach out to customers according to their requirement.
Data compiled by the Agricultural & Processed Food Products Export Development Authority (Apeda) showed India’s exports of fresh fruits have jumped by a staggering 20.95 per cent in volume terms and 17.4 per cent in value terms during the period between April 2016 and February 2017.
This shows a sharp reversal in trend until last year when overseas importers were cautiously monitoring souring of horticulture products from India.