Housework burden just got heavier for women entrepreneurs in pandemic

Domestic responsibilities emerged second only to weak demand as major obstacle to running a business: Report

For most Indian entrepreneurs, muted demand has been a major challenge to business during Covid times. But women entrepreneurs in India face an additional burden of domestic care, revealed a joint report by Bain & Company, Google, and AWE Foundation.

In a survey among women entrepreneurs in India, domestic responsibilities emerged second only to weak demand as a major obstacle to running a business. The findings are based on in-depth interviews with nearly 350 women solopreneurs and small business owners in urban India.

Titled Can Covid-19 be the turning point for women entrepreneurs in India? the report finds about 30