How 3 Gujaratis have come together to attempt to spin gold out of garbage

NEPRA collect waste from registered rag pickers, input their items in the app and pay them a fair price. The entire process is monitored, live tracked and controlled from the company's support office

Sandeep Patel is a serial entrepreneur and a Gujju-bhai by birth. Designing viable business models comes naturally to him and making money runs in his genes. A bit like Rumplestiltskin, no matter what you give him, he tries to spin it into gold. 

Before he settled on trash, Patel and his partner Ravi Patel ran several businesses with reasonable success between 2002 and 2011 – a travel agency, a BPO and training center, chemicals trading and carbon manufacturing. The last business exposed them to industrial waste and that brought to their attention waste.

In 2006, Patil had already registered a company -