ICC CWC final: Star Sports, travel firms pad up for July 14 'Super Sunday'

Experts say if the final for this World Cup features India, the viewership is expected to be much more, given Star India's efforts towards expanding the scope of sports broadcast to regional markets

July 14 promises to be a Super Sunday for Star Sports and travel companies, as England hosts three major sporting events — the ICC World Cup final, the Wimbledon final, and the British Grand Prix. 

The cricket World Cup is expected to attract the maximum eyeballs. Star India, the official broadcaster of International Cricket Council (ICC) events in India, has programmed the one and a half month long tournament being held in England and Wales on more than 10 channels, across standard and high-definition picture formats, and five Indian languages apart from English. 

While the domestic viewership data for the 2015 World