With an eye on attracting more tourist from Japan, the second phase of Incredible India outdoor campaings have been launched in Tokyo.
In the first phase ten eco-friendly Velo Taxis wrapped in images of India's tourism products were flagged off at Ginza, the fashion district of this city on 18th September 2008 and they have been plying for the last two months with Japanese drivers wearing the colorful Incredible India T-shirts and Rajasthani turbans.
According to the Ministry of Tourism, the impact of the outdoor ad-campaigns have already yielded significant increase in the bookings received by the travel industry from this market. "Japan is prime tourist generating market for India and in 2007 we received 1, 46,000 tourists, including repeat visitors from this market. It is expected that in the coming months this figure will increase further," a statement from the Tourism ministry said.
