India's quick commerce sector is expected to grow 10-15 times in the next five years to become a $5 billion market by 2025, according to a new report by consulting firm RedSeer.
Quick commerce is defined as delivery of consumables within a span of 45 minutes with a nominal delivery charge. Dunzo and Swiggy Instamart are some of the players in this segment.
The top growth drivers for this expected rise in the quick commerce market are shifting consumer behaviour from value seeking to convenience seeking leading to weekly, small-sized purchases compared to larger, monthly purchases; rising adoption among convenience seeking customers