It has been estimated that India’s internet economy is surging ahead with over 50 per cent year-over-year growth in 2021, and is poised to be a staggering $1 trillion economy by 2030, according to a new report by consulting firm RedSeer.
This healthy expansion is being fueled by a rapidly increasing internet penetration rate, high-speed internet access, and increased online shopping and digital content consumption. India’s population is extremely heterogeneous, and the needs of one segment in the population may differ from that of the other segments. With this being the case, the report plunged into India’s digital consumer base