India Value Fund renamed True North

Re-branding idea came after IVFA got feedback that the brand did not reflect its model

India Value Fund Advisors (IVFA), a home-grown private equity firm, has announced a new brand identity, True North.
 
This was unveiled on Wednesday in the presence of tennis star Andre Agassi. The entity has also set a target to increase its deployment by five times in the next 15 years and, realign its sector focus.
 
Vishal Nevatia, managing partner, said IVFA was formed 17 years earlier and they had worked with about 30 businesses, investing Rs 8,000 crore of equity capital. These businesses were able to grow revenue and operating earnings at an annual average of 25 and