Indian D2C sales could reach $60 bn by FY27: Shiprocket-CII-Praxis study

Many D2C brands have crossed Rs 100 cr in revenue 3-5 years after launch; several orders from tier-2 cities and smaller towns; study projects 1.3 bn smartphone users, 500 mn online shoppers by FY30

Direct-to-consumer (D2C) brands are estimated to become a $60 billion industry by FY27, growing at a CAGR (compound annual growth rate) of about 40 per cent, according to a new report. The study was conducted by e-commerce enablement platform Shiprocket in collaboration with Confederation of Indian Industries (CII) and Praxis Global Alliance, a global management consulting and advisory services firm. According to the report, D2C  is a $12 billion market currently and is growing rapidly. The report states that several D2C brands in India have crossed Rs 100 crore in revenue within 3-5 years after their launch.

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