Indian motorcycle makers' dilemma: More for less or less for more?

India’s motorcycle industry is struggling with an existential problem: Which is better, more for less or less for more?

That calculus has become a focal point for the country’s makers of motorbikes, mopeds and scooters, as volumes rise and margins shrink. It’s far from simple for a market that churns out more than 2 million vehicles a month. Sales continued to climb in September compared with a year earlier, data from some of the largest manufacturers showed this week.

The size and structure of the industry make it difficult to navigate every twist and turn. Two-wheelers account for around 80 percent of