Indian Railways plans to float a new tender for content-on-demand

The Indian Railways is planning to float a new tender for content-on-demand during the first week of September. RailTel, the Railways’ subsidiary, had in 2017 floated a similar tender — targeting revenue of Rs 6,000 crore for a 10-year period — but had got lukewarm response. 

This time, the Railways has scaled down its revenue target to Rs 1,000 crore, sources in the know of the developments said. 

The content-on-demand plans will allow monetisation of Railways’ entertainment services. Based on the plans, services will be provided through audio (public address systems) on trains and video systems (personal devices) on trains