Inflation forcing rural India to buy fewer essentials items: Report

A new report reveals people in villages are concerned about inflation and its impact on their financial condition

Rural India is purchasing fewer daily use items, as a result of inflation's impact on household budgets, a report said.

Released on Thursday, the Rural Barometer Report by research firm Kantar and GroupM's Dialogue Factory, showed that the monthly purchases of essential items have decreased by 5 per cent in rural markets between December 2021 and July 2022. These essential goods include cooking oils, laundry products, biscuits, and chocolates, as well as personal hygiene products.

The survey stated that more rural customers are choosing to buy small packs of brands across all product categories to maintain household budgets than switching