Uttar Pradesh looks for image makeover with roadshows in 18 nations

To change the perception that it is an agricultural state, MSME-dominated and inward-looking, Uttar Pradesh will launch an aggressive bid to invite foreign investment. It will send out teams of officials and ministers to hold road shows in 18 countries.

This is the first time that the two-term Yogi Adityanath-led Bharatiya Janata Party (BJP) government is wooing foreign investment in such an organised way.

The culmination of the government’s efforts will be a glittering Global Investor Summit (GIS) to be held in Lucknow between 10 and 13 February 2023. The state is targeting investment proposals worth Rs 10 trillion.

Launching preparations for the