IoT paves way for consumer engagement in the real world: Avinash Jhangiani

IoT as a technology lends itself to customisation: Avinash Jhangiani

IoT as a technology lends itself to customisation and hence brands should be careful to put in the required filters to ensure that only relevant messages reach a select audience, Avinash Jhangiani tells Sangeeta Tanwar.

How is IoT (internet of things) helping advertisers and media planners redefine rules of brand building and consumer engagement?

IoT (internet of things) offers huge opportunity to organisations to drive revenue and improve efficiency. Today, IoT is all around us. According to various industry reports, globally, we will have 50 billion connected devices by 2020. The existence of connected devices is going to create a