ITC turns aggregator with e-Choupal 4.0 to boost farm income

ITC plans to provide agri-services through e-Choupal, which leverages IT to empower farmers

Farming provides livelihood to about 50 per cent of the workforce in the country. The government wants to double farmers’ income by 2022. ITC is trying to help this by attracting the next generation of farmers to sustainable activities as an aggregator.

Diversified conglomerate ITC plans to provide agricultural services through its showcase project, e-Choupal, which leverages information technology to empower farmers.

“This transformative fourth-generation model, e-Choupal 4.0, will be an aggregator of agricultural services,” said S Sivakumar, group head, agri and IT businesses, ITC.  

He added, “Whatever has been done through various stages of e-Choupal over the years can be extended