 "Kidswear")
In the online fashion world, kidswear emerged a winner last year with over 200 per cent order volume growth, and a market share rise to 17 per cent in FY21 from 3 per cent in the previous year.
According to the "Fashion E-commerce Report" by e-commerce supply chain focused software-as-a-service (SaaS) platform Unicommerce, another interesting trend was that online fashion gained prominence in Tier-2 and Tier-3 cities. It analysed fashion trends for FY21 and FY20 with a sample size of over 70 million orders.
The online fashion industry continued to grow with order volume growing 51 per cent and gross
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