LIC agents to steer awareness campaign for retail investors ahead of IPO

Move comes ahead of India's largest IPO, expected later this year

After 'mutual funds sahi hai’, it could be the turn of something like 'stock market sahi hai’. Ahead of what will be India's biggest initial public offering, expected later this year, the government and the insurance major are planning a high-decibel awareness campaign for retail investors to ensure their participation in large numbers. “It may be along the lines of the highly successful campaign on mutual funds,” an official privy to the developments said.   

The campaign will mainly target investors in tier II and tier III cities, and will be organised through the vast network of LIC agents to make