Local mobile brands lose market share, IAMAI seeks assessment of PMP

The report also suggested focusing on large scale and high-end manufacturing of phones, and incentivising exports

In order to enhance India’s domestic manufacturing capacity and build its export capacity, the Internet and Mobile Association of India (IAMAI) has called for an assessment of the impact of the phased manufacturing programme (PMP), which has seen limited success, causing local mobile phone brands to lose their market share.

"The twin objectives of the PMP were to reduce India’s import dependency and increase domestic value addition. To this end, PMP relied on an import substitution approach and levied a 10-15 per cent Basic Custom Duty (BCD) on parts/components/sub-assemblies scheduled to be tariffed from 2016-17 to 2018-19. However, the programme has