Make in Odisha 2.0: State to run novel campaign to showcase its strengths

A delegation of the state government led by industries minister Ananta Das is on a tour to Saudi Arabia, Italy and Germany to stage roadshows for the impending investment summit

In the run-up to the second edition of its showpiece Make in Odisha conclave, the state government has decided to run a unique campaign for branding the state.

Titled 'IamOdisha', the campaign aims to showcase the state's strengths- its consistently high economic growth, strides made in infrastructure, skill development and an incipient yet emerging culture of entrepreneurship. The thrust of the campaign is on building positive vibes on sectors that have impacted Odisha's industrial ecosystem. Besides, the campaign would also offer a platform to crowdsource success stories from Odisha and the Odia diaspora settled abroad.

The idea to float the