Govt's national lucky draw: Making digital payments can land you a prize of Rs 1 crore

NPCI will announce 15,000 winners of Rs 1,000 each for next 100 days, starting from Christmas

In a move to promote digital payments, the government of India has announced a slew of measures.

NITI Aayog CEO Amitab Kant announced a #LuckyGrahakYojna, under which digital payments through RuRay cards, UPI, AEPS and USSD between Rs 50 and Rs 3,000 will be eligible for awards. There will be a different prize for consumers and merchants. 

Under the Lucky Grahak Yojna, 15,000 winners will be eligible daily for a prize worth Rs 1,000 each for the next 100 days starting December 25. A weekly award for around 7,000 consumers eligible for a maximum prize of Rs 1 lakh was also announced.

 

Under the Digi-Dhan Vyaapari Yojna, every week, more than 7,000 merchants will be eligible for Rs 50,000 prize.  

Mega awards, in both the categories will be declared on the occasion on the birth anniversary of Dr Bhimrao Ambedkar. Under this mega award, consumers can win prize worth Rs 1 crore, Rs 50 lakh and Rs 25 lakh, while merchants can win prize worth Rs 50 lakh, Rs 25 lakh, and Rs 5 lakh.

"Lucky Grahak Yojana and Digi Dhan Vyapari Yojana is Christmas gifts for the nation", said Amitab Kant.  Estimated cost for this scheme is expected to be Rs 340 crore. "Our focus is on poor, middle class and merchants, whom we want to start using digital payments",  Kant added. The prize scheme won't include payments made between or for availing government services. 
 

Transactions through e-wallets rise by 271 %  and that through UPI rise by 119 % post demonetisation. In India only 5 % of personal consumption expenditure is through digital systems.