Markle and Sparkle: When 'Brand Britain' received a billion dollar boost

For the UK, the royal wedding sent cash registers ringing and livened up the mood after the Brexit hangover

The star power of the prince and his bi-racial American actress bride prompted consulting firm Brand Finance to estimate a US $ 1.4 billion (GBP 1.03 billion) positive impact on the British economy due to the royal wedding earlier this week. Of this, a GBP 300 million uplift will come due to enhanced tourism in the UK. GBP 300 million is the gain in public-relations value to ‘Brand Britain’ as a result of all the hyper coverage related to the royal wedding. A GBP 250 million up-tick is expected in retail and restaurant sales. The fashion industry is expected to