 "media")
Led by digital and online gaming, the media and entertainment sector grew 13.4%in 2018 to reach Rs 1.67 trillion
Online gaming (including fantasy and e-Sports) saw 52% growth in gamers whose number reached 278 million in 2018, according to a Ficci-EY report
Advertising budgets continued the shift towards digital media where ad spends grew 34% to command 21% of the entire spending
Digital subscription grew by over 262%, with Indians opening their purse strings to pay for online content. From Rs 390 crore in 2017, digital subscription revenues grew to Rs 1,420 crore in the 2018
Online gaming (including fantasy and e-Sports) saw 52% growth in gamers whose number reached 278 million in 2018, according to a Ficci-EY report
Digital subscription grew by over 262%, with Indians opening their purse strings to pay for online content. From Rs 390 crore in 2017, digital subscription revenues grew to Rs 1,420 crore in the 2018
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