More savvy, less revolutionary: Brand Arvind Kejriwal has grown in stature

Brand Kejriwal has carved a niche; now the question is whether it will aspire for a national footprint

Arvind Kejriwal has achieved the impossible: an incredible hat-trick in Delhi as chief minister! The Magsaysay awardee ‘krantikari’ Indian Revenue Service officer whose political signature was protests, protests, and more protests, swept the Delhi polls today on the development plank, redefining one more time how the mind of the Indian electorate can be moulded to think differently, given the right stimuli and communication strokes.

The entire Delhi campaign this time around was run by Kejriwal on simple-to-explain, easy-to-relate to themes: education, health, water and electricity. And these were stories that the Delhi voter understood; empathised with; and rewarded Kejriwal for,