Mudra Institute of Communication, Ahmedabad (Mica) has submitted a detailed partnership proposal seeking a collaborative arrangement with Dubai Media City (DMC), which is an initiative of the government of United Arab Emirates (UAE) aimed at promoting excellence in the media and communications sector.
Disclosing this, the director of the institute, Atul Tandan, said the partnership proposal was prepared with the objective of mutually strengthening the works in the media and communications sector. He added that it would lead to creation of a renewable talent bank for the publishing, advertising, marketing and other emerging professions.
Tandan said Mica is the only academic institution that is wholly dedicated to the media industry in the country, while DMC aims to emerge as the region
