The Khadi Village and Industries Commission (KVIC), an autonomous body under the ministry of Ministry of Micro, Small and Medium Enterprises (MSME), has sent legal notices to four Indian companies for using the word Khadi in their brands or as a trademark in an energetic bid to reclaim the brand for the nation, according to a report published by The Economic Times.
Having focused on promoting Yoga so far, Prime Minister Narendra Modi now wants to push khadi on the international stage.
"The government is aiming at making khadi a global product identity of India, as it