New e-commerce policy to shut down predatory pricing by firms: Officials

Previous draft policy had a clause against price distorting discounts

Traders, brick-and-mortar retailers and farmer rights' bodies are mounting pressure on the government to put an end to the deep discounting and predatory pricing strategy of e-commerce firms.

While the government has made it clear it would act against deep discounting and predatory pricing, trader bodies want the authorities to bring the much-awaited e-commerce policy at the earliest and not wait for elections.

“Predatory pricing methodology needs to be checked. It has destroyed and disrupted domestic business to a great extent. To have a control on the trade, and on economy, these companies are engaged in such type