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New rules will choke e-commerce growth, Indo-American Chamber tells Govt

Says proposed amendments will increase compliance liabilities, can affect investor sentiment globally especially with respect to 'Ease of Doing Business'

Amazon, e-commerce, online shopping
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Only 7 per cent of the $1.2-trillion retail market is online, and Amazon and its rivals including Flipkart and Reliance’s JioMart are aggressively eyeing the remaining 93 per cent.

Peerzada Abrar Bengaluru
The proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020, that are envisioned to protect consumer interests, may further compound the impact of multiplicity of regulations on the e-commerce sector, the Indo-American Chamber of Commerce (IACC) had told the Ministry of Consumer Affairs. IACC, the apex bilateral chamber for Indo-US business, had told the government that the proposed amendments would increase compliance liabilities that risk severely impairing the growth of the sector.

“We also draw your attention to the fact that such a measure will affect investor sentiment globally, especially with respect to ‘Ease of Doing Business’ in the country,”

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