Normal monsoon drives August FMCG sales up nearly 7% in rural areas: Bizom

In comparison, urban sales were up 5.5% month-on-month

Demand for fast-moving consumer goods in rural India grew 6.7 per cent in value in August, while urban areas registered a value growth of 5.5 per cent over July, as consumption in rural areas increased due to normal and above normal monsoons in most parts of the country, according to data by Bizom.

In August, overall FMCG sales growth was up 6.3 per cent by value in August on a month-on-month basis.

“Monsoons continue to be normal and above normal in large parts of India, except in parts of North and North-East India,” Akshay D’Souza, chief of growth and insights