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NPCI puts cap on third party apps' share of UPI transactions starting Jan 1

Currently, third party applications such as PhonePe, Google Pay, Paytm, and Amazon Pay, dominate the UPI ecosystem, controlling a majority of the transactions

UPI
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According to industry estimates, the biggest player is Google Pay with over a 40 per cent market share, closely followed by PhonePe

Subrata Panda Mumbai
The National Payment Corporation of India (NPCI), which manages Unified Payment Interface (UPI), has decided to cap the share of total number of transaction that a third party application can process at 30 per cent of the total volume of transactions processed in UPI, effective January 1,2021.

“…with UPI reaching 2 billion transactions a month and with potential for future growth, it has issued a cap of 30 per cent of total volume of transactions processed in UPI, applicable on all Third Party App Providers (TPAPs)”, NPCI said in a statement.
NPCI has said, the cap of 30 per cent will be

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