Business Standard

Odisha leans on nature tourism, to showcase hotspots on YouTube

State is branding eco-tourism sites on FB, has budgeted Rs 56 cr on new infra at 30-40 sites; Rs 20 cr already spent

YouTube has targeted sports fans with its live service, which includes about 40 channels	photo:istock
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YouTube has targeted sports fans with its live service, which includes about 40 channels photo:istock

Jayajit Dash Bhubaneswar
Banking on nature tourism segment to drive inbound tourist arrivals, the Odisha government plans to release short-duration video films on popular broadcast platform YouTube.
The state forest department through a local agency has prepared footages depicting the scenic charm and rare, exotic wildlife at some of the sought after eco-tourism destinations like Simlipal, Chilika, Satkosia, Daringibadi and Chandaka.
"The short films that we have readied would depict the actual scenes at select tourist hotspots in the state. We plan to release the videos soon on YouTube which would enable the potential tourists to get a feel and instantly connect with the destinations.

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