Odisha's hotels eye tie-ups with luxury brands to attract foreign tourists

A three-fold increase in the number of hotel rooms in the state by 2025 will require a capital expenditure of Rs 14.5 bn

In its efforts to increase international tourist footfall, the Odisha tourism department is engaging key state-based hoteliers to tap the franchise business model with flagship brands like Hilton Group, Sheraton Hotels and Resorts, Radisson Hotels, Taj Group and Starwood. 

Collaboration with hospitality brands of repute could help showcase Odisha as a global tourism destination. 

Recently, the state tourism department impressed upon state-based hospitality majors the need to collaborate with flagship hotel brands. Odisha has a dismal record in attracting international brands and collaborations secured by a local hotelier could overcome this handicap. "The key reason why we are unable to pull high-end