Odisha tourism department taps AI, analytics to rejig its portal

Among states, Odisha is pioneering use of AEM platform in the country which is already currently in vogue in Australia and Visit Florida portals

Enthused by the spike in domestic and foreign tourists’ arrivals, the Odisha tourism department has gone for a revamp of its website. 

In the new portal, the state has deployed Adobe Experience Manager (AEM) that conflates artificial intelligence and analytics to provide better services to the tourists.

The department has gone for aggregation of five websites into one website to create a consolidated portal to create a one-stop solution and a single identity of Odisha for a prospective tourist.

“We have merged the websites as you cannot have multiple positioning for promoting tourism. Apart from tourism packages, the portal will offer transaction services