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One year of demonetisation: Kirana stores, consumers take cashless route

63% of retailers in rural areas plan to use a cashless system, a study said

Kirana stores, Paytm
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A study found that young consumers (up to 30 years of age) were key to drive cashless payments

Sudipto Dey New Delhi
After demonetisation, there has been a significant decrease in the frequency of cash use by consumers along with palpable change in kirana retailers’ reliance on cash, finds a research, tracking perceptions, usage and behaviour of people towards digital payments in the pre and post demonetisation periods.  

More than 63 per cent retailers said they intend to migrate to cashless systems, with 45 per cent willing to deploy a POS machine in the near future. Interestingly, the study found that retailers are willing to pay a higher transaction charge. About 59 per cent of the retailers were willing to pay a

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